[insightfully]

Overall Honda sales were down 54% in April 2020 versus April 2019. This was only 'slightly' worse than Honda's 48% overall sales decline posted in March 2020. - https://hondanews.com/en-US/honda-corporate/releases/release-b262241b363797081e713bf599001c12

Within the overall numbers for April 2020, "electrified" sales fared worse than average, down 63% in April 2020 versus April 2019. Insight sales were down 75% versus same month last year, and only ~500 total Insights sold in April 2020.

 

[andrew28]

Lots of variables working against the Insight right now.

• Low gas prices
• Higher upfront cost for a hybrid
• 2021 model year recently announced but haven't arrive at dealerships with BSM(blind spot monitoring)
• Civic appears to be good enough for most sedan shoppers
• High unemployment and uncertainty
• Along with the usual lack of marketing from Honda

 

[stevew]

Look at all of the sales compared to last April. It appears the sales are one half of what they were last year. Certainly low gas prices--but how many people are out of jobs,
car lots are closed in Colorado for the time being (I don't know how that looks over the US), the economy is tanking. . . Lots of reasons for low sales, period.

 

[insightfully]

car lots are closed in Colorado for the time being (I don't know how that looks over the US), the economy is tanking. . . Lots of reasons for low sales, period.

According to CarsDirect, most dealers are open for business as of April 17, when federal guidlines for essential business were expanded to include car sales (including online sales). However, state/local governments can override this, execution still varies across the country.

Below is a snapshot of Mar/Apr new car sales versus Feb/Mar sales from an interactive map by Foureyes, a sales data platform.

And this is what sales over time looked like before/after shelter-in-place direction for Colorado.

 

[insightfully]

Total Honda/Acura April sales have been declining annually, but this graph gives perspective to this year's drop-off.

 

[andrew28]

Total Honda/Acura April sales have been declining annually, but this graph gives perspective to this year's drop-off.
View attachment 5252

Lot of cars coming off lease from those 2 big years in 2016 and 2017, too. New car sales was going to take hit this year even before the pandemic.