My local Costco started carrying a new Bridgestone tire called QuietTrack. Found a wired article talking about how they're made for electric vehicles and designed to reduce tire noise. https://www.wired.com/story/bridgestone-turanza-quiettrack-tire/Mine came with Goodyear Eagle Sport all season tires...235 40r18
They are loud and rough. I knew I was trading a little comfort for looks. I'm ok with the trade off...but I know some would not be.
I think I'm willing to sacrifice some MPGs for reduced tire noise when it comes time to replace my OEM tires.